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King of Retail is back, and it's bigger, better, and with all-new layered systems to make this the deepest Retail Management simulator ever!

Start with a humble store and turn it into a trending spot filled with cool products, awesome staff, and happy customers. Just be ready because it’s not all smooth sailing—you’ll need to stay sharp, make smart moves, and hustle HARD.

Get ready because retail’s never moved this fast, and your next empire won’t build itself.

YOUR STORE, YOUR RULES

Why fit in when you can stand out? We’ve introduced powerful new design tools to build custom store layouts, design your display decor, and build a store that will be the talk of the city!

Whether you're slashing prices as a discount king or creating an exclusive luxury boutique, every decision shapes your store’s success and informs your reputation. Just remember, customer satisfaction is one of the top priorities!

AN EXPANSIVE WORLD TO CONQUER

A shop for the common folk or a palace for retail royalty? Build beyond both and expand your empire across a sprawling cityscape.

Expand and conquer new neighborhoods, and adapt to the diverse needs of your customers who range from trend-chasing fashionistas to gadget-hungry tech geeks.

The city is alive with opportunity, but that’s only if you’re bold enough to seize it.

THE HEART OF SUCCESS

Your employees are the backbone of your business, and have their own personality, skills, and bad habits. It’s your job as manager to choose the right team, keep them motivated, and deliver top-notch service to your clientele.

Your customers also have their own preferences and tastes. Meeting their expectations is how you turn window shoppers into loyal customers for life.

Mastering the human element will keep the money flowing!

FROM CONCEPT TO PROFIT

Concepts are a new addition to the series that ties your stores together. Upload your own designs, and create stunning, original brands of your own.

Each concept brings its own aesthetic and its own reputation with customers. Develop new arms of the business, and corner every market imaginable!

The only limit is your own ambition. So, better get cracking or you will be left behind.

WHAT ELSE IS IN KING OF RETAIL 2?

King of Retail 2 is taking retail management to the next level with never-before-seen depth and breadth of gameplay that will pull you fully and completely into the retail experience.

• A fully simulated retail experience, from Corporate HQ down to Point-of-Sale!

• A complex behavioral system for customers and employees, giving them preferences and habits, leading to realistic outcomes in the workplace.

• Customizable Concepts, or unique brands tied to your business. Create your own logos, perfect your style, and diversify your corporate offerings.

• A fully-featured in-game Display Designer. Create custom stands, shelves, refrigeration units, and more. Save and share your designs across the King of Retail community.

• Design, build, and stylize your retail outlets from the ground up. Use attractive exteriors to draw in customers and dream up unique creations that draw their eyes.