You are the coach of an Australian rules football club, in an alternate timeline where attempts to build a national competition failed in the 1980s, and the concept of leagues was discredited to the point where all state leagues were abandoned in favour of a more decentralised sport.

Choose a real Australian town or suburb, pick your colours, settle on a jumper design, find your mascot, and establish your home ground. Recruit players as cards from packs, then upgrade them, equip them and raise their ratings by merging cards until they are Complete.

Select 22 players to use their physical skills in Australian football matches against computer-controlled teams in Campaign, Origin and Iron Man modes, and directly against human-created teams in Ladder and Grade modes. Players are rated by the value, based on physical and mental attributes, plus skills specialised to their position and a host of personality traits, so there is a lot of complexity in picking your best 22.

Test your players' intangible personal qualities off the field across over 100 interactive missions in Journeys mode, comprised of Culture, Community and Media Street sections. Make decisions as your players engage with each other and the public through the journeys of their footballing lives.

Log in every day for spins on the Wheel of Football, trade duplicate cards in for better-rated players, achieve over time with Milestones, complete parts of your Scrapbook and finish Collections of associated players.