A new era of collegiate sports begins, and you hold the keys to the kingdom. Step into the office in College Athletics 27. Take on the role of the Athletic Director and build a sports dynasty where every decision shapes the future of your university.

OWN THE BOARDROOM
Monitor the pulse of your university from a dynamic, AD Dashboard. Navigate the high-stakes politics of modern collegiate sports by managing board confidence, keeping wealthy boosters satisfied, and controlling media narratives. Your strategic vision dictates daily operations, shaping both the public perception and the competitive performance of every team under your banner.

MULTI-SPORT SIMULATION
Football and basketball may pay the bills, but true prestige is forged across the entire spectrum of collegiate athletics. Experience accurate simulations for a massive roster of programs, including Track, Swimming, Wrestling and much more.

THE POWER OF NIL & ECONOMICS
College sports is big business, and you control the strings. Allocate your annual athletic budget to maintain a competitive edge across all programs. Direct NIL collective funds to win high-stakes recruiting battles, and architect multimillion-dollar facility upgrades to skyrocket your program’s prestige and attract talent to your campus.

BUILD A COACHING DYNASTY
Control your staff by hiring, firing, and developing elite head coaches and coordinators across all sports. Intervene personally to close the deal on 5-star recruits, and react instantly to dynamic narrative events, from sudden PR crises to the shifts of modern conference realignment.

EVOLVE YOUR AD LEGACY
Advance the calendar and watch your plan unfold. Our advanced simulation engine resolves every game, meet, and regatta based entirely on the infrastructure, budget, and staff hierarchy you have built. Level up your AD over a multi-decade career, unlock powerful new management traits, and build an untouchable Legacy Score.

In College Athletics 27, the university's destiny belongs to you. It’s your time to build an empire.