Twenty-year-old Slava is an unsociable NEET, tired of his computer-driven existence and lack of prospects. Nothing in his life promises change, but circumstances change with the unexpected arrival of relatives—before he knows it, Slava finds himself employed part-time at a nearby supermarket.

There's no time to think or doubt. Now he must either return to his dreary, indoor existence or begin a new life with "Pomidorochka supermarket team, with all its difficulties, successes, and disappointments.